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Welcome


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Welcome


 
 
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Hello There!!

Hello and welcome to The Food Psychologist For Food Brands.  If you (or your client) are planning to launch a fabulous new food product, menu or promotion and want to partner with a food psychologist for your upcoming campaign,  you are in the right place.

I’m Dr Christy Fergusson. I’m a qualified researcher, Doctor of Psychology, Nutritional Therapist, and the UK's 'go to' food psychologist. I specialise in helping food brands create media hot campaigns with a food psychology slant.

To date, I have worked on over 40 food brand advertising campaigns. I’ve been involved in over 20 radio days, presented online videos, hosted media events, conducted research, created bespoke quizzes, written articles and press releases. I know what it takes to make a food brand campaign successful. I’ve helped many popular household brands engage with their customers and increase sales. Now I want to help you too.

 

 

DOWNLOAD THE full details of my SERVICES

To discover my top tips and insider secrets, download my FREE "3 Ingredients For An Awesome Food Brand Campaign" guide by entering your name and email below. Inside I talk you through the key elements every food brand campaign needs to be successful, along with a detailed rundown of my services.

PLUS I will also send you a handy one-page guide perfect for giving to your clients or team members!

 
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Click here to subscribe
 
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“Not only a Doctor of Psychology but also the most glamorous nutritionist we know”
— Womens Health Magazine
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Meet Dr Christy Fergusson


MEET DR CHRISTY PHD

Meet Dr Christy Fergusson


MEET DR CHRISTY PHD

 
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Meet Dr Christy Ph.D

Before I show you how to give your upcoming campaign some zhoosh, let me introduce myself. I'm Dr Christy Fergusson Ph.D. I am a Doctor of Psychology, Chartered Psychologist, Nutritional Therapist, Clinical Hypnotherapist and Hay House Author. I have a Ph.D., MSc and BA Hons in Psychology; I'm a Chartered Psychologist with the British Psychological Society, a Nutritional Therapist with the British Association of Nutrition & Nutritional Therapy and a Clinical Hypnotherapist with the British Society of Clinical Hypnosis.

Through a combined integration of my expertise in nutrition, psychology and hypnotherapy I launched my company The Food Psychologist and quickly become the ‘go to’ food psychology expert in the UK. I'm the food psychologist from Channels 4′s Secret Eaters, a former Sun columnist and in-house nutritionist at Women’s Health Magazine. I published my first book 'Hot, Healthy, Happy' with Hay House in 2013.

I began my career as an academic, conducting large-scale research on chronic illness. Nowadays I offer expert psychological and nutritional advice to individuals and companies all over the world.

 

 
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Dr Christy Fergusson’s knowledge is so vast as a food psychologist, she has a vibrant personality and character that comes through vividly as a spokesperson. When people mention their favourite sweet snack or unhealthy meal, her perception of food and expertise in staying healthy always shines through as an immediate alternative.
— Radio Relations
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Work With Me


WORK WITH THE FOOD PSYCHOLOGIST

Work With Me


WORK WITH THE FOOD PSYCHOLOGIST

 

Work With Me

I specialise in helping food brands (and their PR teams) create engaging advertising campaigns with a food psychology slant. I work on campaigns from the early brainstorming stage, right through to when the story hits the media.

As an experienced researcher who has run large scale quantitive and qualitative psychological studies, I have the skills and knowledge to help you craft interesting and media worthy research for your campaign story. Whether you are commissioning a consumer-led survey, an in-depth literature review or a bespoke behavioural study, I can help.

Once the research has been conducted, I offer a range of write up options including brief summaries, media friendly articles, comprehensive literature reviews, press releases or fun and engaging quizzes.

I then act as the campaign spokesperson. I provide expert quotes for the press release, host a radio day, host a media event and/or present online videos.  I work with companies every step of the way to ensure their campaign is a success. Click the button below to find out more about my services.

 

 

 
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Dr Christy has a very easy interview manner and was superb at building rapport with presenters. We would love to speak to Dr Christy again on other topics related to the psychology behind food.
— Presenter Feedback, Ask Italian Radio Day
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Apply For A Quote


SCHEDULE A CALL

Apply For A Quote


SCHEDULE A CALL

 
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Want My Help With Your Campaign?

Due to the number of campaign requests I receive, I unfortunately, cannot work with everyone. If you're interested in hiring me for your upcoming campaign, please schedule a campaign call with me.

Once you click the Schedule A Call With Christy button you will be able to schedule a 10 minute call with me.  This initial call is an opportunity for us to see if I am the right fit for the campaign and if I feel I can help you.

If we decide to go ahead, we can schedule a free Campaign Planning Session. This is an opportunity for your food branding client, yourself and I to plan my potential involvement in the campaign, how I could support it and outline the key campaign objectives. During this session we can also discuss costs. If we decide to work together on the campaign then I will create a campaign plan for outlining my services. This will detail costs, the agreed timeline and deliverables.

 
 

 

MY Clients

To date I have worked on over 40 food brand campaigns, here are some of the fantastic clients I have worked with.

 
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Just a quick note to say thanks again for yesterday – you remained enthusiastic throughout and got loads of brand mentions and website mentions in, so we’re really pleased with how it went!
— Alex Saker, Account Executive, Mischief PR