FOOD PSYCHOLOGIST PACKAGES
FOOD PSYCHOLOGIST PACKAGES
Crafting a successful campaign begins long before the press release reaches the media. As part of my spokesperson packages I work with companies from the early brainstorming stages, all the way through to the radio day and beyond. To date I have been involved in over 40 food brand campaigns and over 20 of these included radio days. Based on my experience I have created the Food Psychologist For Food Brands Spokesperson Packages.
These exclusive packages include all the key elements essential for your company to get the most from an expert led research campaign. Below you will find a detailed breakdown of what is included along with starting costs.
Please note that all campaigns are unique and cost can vary depending on the level of my involvement in the early research and write up phase. I am happy to provide you with a bespoke quote based on your specific requirements however, this should give you guidance on what options you have a available and the typical costings for the work.
To discover my top tips and insider secrets, download my FREE "3 Ingredients For An Awesome Food Brand Campaign" guide by entering your name and email. Inside I talk you through the key ingredients every food brand campaign needs to be successful, along with a detailed rundown of my services. PLUS I will also send you a handy one-page guide perfect for giving to your clients or team members!
Here is a rundown of my spokesperson packages. I appreciate that all campaigns are different. However, the following gives you a rundown of what is typically included. The full scope of work will be discussed as part of the application process. For a detailed breakdown of how I could help with your client's upcoming campaign, please apply now.
BRIEF LITERATURE REVIEW ANALYSIS EXAMPLE: Zizzi Mood Boost Campaign
Zizzi hired me to research 10 mood foods to promote their new winter menu. For this, I spent time analysing the current research on the key nutrients in food which have been shown to elevate your mood. I then wrote up my findings as a brief literature review with references. This provided their PR team with the information they needed to draft their press release.
BRIEF SURVEY ANALYSIS EXAMPLE: Heinz What Sauce Type Are You Campaign?
Heinz also commissioned me to write a brief report for them to use as the basis of their press release and upcoming radio day. However, unlike Zizzi's they had also commissioned an independent survey investigating preferences for brown and red sauce. Alongside the review of past research in the psychology field on food preferences, I also analysed the research alongside the findings from their consumer survey. This allowed them to understand their survey research within the wider context of past psychological findings. This then provided their PR team with the information they needed to draft their press release.
SURVEY ANALYSIS & QUIZ CREATION EXAMPLE: Knorr Souper Personalities Campaign
Similar to the Heinz sauce campaign, Knorr also commissioned me to draft a brief survey analysis for their press release and upcoming radio day. They had also commissioned an independent consumer survey investigating our love of soup. Alongside analysing the findings of the survey, I also reviewed past psychological research investigating the link between flavour and personality. Using the findings, I wrote a survey analysis including references. I then created a quiz based on the findings from the research. Their PR team used this content to create their press release and an infographic of the quiz for social media.
Short Media Friendly Article
SHORT MEDIA FRIENDLY ARTICLE EXAMPLE: Season Berries Smart Snack Campaign
Seasonal Berries are passionate about all things berries. They commissioned me to research the benefits of eating berries and craft 5 top tips for including more beautiful berries in the diet. After conducting the research on berries, I drafted a article outlining my top 5 tips for avoiding the afternoon slump packed with ideas on how to include more berries in your daily diet. Yum.
Comprehensive Literature Review
COMPREHENSIVE LITERATURE REVIEW EXAMPLE: Smyles WIth Lyles Campaign
When Lyles Golden Syrup decided to create their first ever smile-activated syrup dispenser they wanted to create a some hype. To help drum up some media interest they commissioned me to conduct a literature review on the benefits of breakfast, smiling in the morning and how contagious a smile is. Using the review combined with a research survey and my expert quotes they drafted a press release and pitched national radio stations. They then ran a radio day where I worked as their spokesperson for the “Smyles With Lyles’ campaign.
A copy of each of these reports is available to download within the secured clients area. I created the clients area so those interested in working with me could find out more about my services, read examples of my work and find out more information about my prices. To request access to the clients area click schedule a call with me. Once we have a call set up, I will send you details of how to access the clients area.
SCHEDULE A CALL
SCHEDULE A CALL
Due to the number of campaign requests I receive, I, unfortunately, cannot work with everyone. If you are interested in hiring me for your upcoming campaign, please schedule a campaign call with me.
Once you click the Schedule A Call With Christy button you will be able to schedule a 10 minute call with me. This initial call is an opportunity for us to see if I am the right fit for the campaign and if I feel I can help you.
If we decide to go ahead, we can schedule a free Campaign Planning Session. This is an opportunity for your food branding client, yourself and I to plan my potential involvement in the campaign, how I could support it and outline the key campaign objectives. During this session we can also discuss costs. If we decide to work together on the campaign then I will create a campaign plan for outlining my services. This will detail costs, the agreed timeline and deliverables.
To date I have worked on over 40 food brand campaigns, here are some of the fantastic clients I have worked with.