_Dr-Christy-Fergusson.png
outdoors.png
christy-fergusson5.png
bicycle.png
Apply-for-quote.png
_Dr-Christy-Fergusson.png

Work With Me


WORK WITH THE FOOD PSYCHOLOGIST

SCROLL DOWN

Work With Me


WORK WITH THE FOOD PSYCHOLOGIST

 
Christy-Fergusson.png
 

Work With Me

I specialise in helping food brands (and their PR teams) create engaging advertising campaigns with a food psychology slant. I work on campaigns from the early brainstorming stage right through to when the story hits the media.

As an experienced researcher who has run large scale quantitive and qualitative psychological studies, I have the skills and knowledge to help you craft interesting and media worthy research for your campaign story. Whether you are commissioning a consumer-led survey, an in-depth literature review or a bespoke behavioural study I can help.

Once the research has been conducted, I offer a range of write up options including brief summaries, media friendly articles, comprehensive literature reviews, press releases or fun and engaging quizzes.

I then act as the campaign spokesperson. I provide expert quotes for the press release, host a radio day, host a media event and/or present online videos.  I work with companies every step of the way to ensure their campaign is a success.

 
 

DOWNLOAD THE full details of my SERVICES

To discover my top tips and insider secrets, download my FREE "3 Ingredients For An Awesome Food Brand Campaign" guide by entering your name and email. Inside I talk you through the key elements every food brand campaign needs to be successful, along with a detailed rundown of my services. PLUS I will also send you a handy one-page guide perfect for giving to your clients or team members!

Food-Psychologist-Campaign-Guide.png
 
Click here to subscribe
 
Flowers-Spoon-Smoothie.png
Thank you so much for being such a great brand ambassador for our Chef & Brewer broadcast day. It was a pleasure to meet you, a delight to work with and a total professional who naturally communicated our key campaign messages. I will not hesitate to consider you for future campaigns and recommend your services.
— Jo Mathers, Co Founder, Lime Green Communications
outdoors.png

Expert Food Psychologist Quotes & Quiz


EXPERT FOOD PSYCHOLOGY QUOTES & QUIZ

Expert Food Psychologist Quotes & Quiz


EXPERT FOOD PSYCHOLOGY QUOTES & QUIZ

Food-Psychologist-Media-Quotes.png

Do You Have A Story To Tell But Need To Give It Credibility?

Do you need a Doctor of Psychology who specialises in the psychology of eating to give your press release authority?

 Day in, day out, I work with major media outlets advising them on the latest trends in the field. But before I was the media ‘go to’ food psychologist, I was an academic. In fact, I spent years designing and conducting large-scale research for my doctorate, MSc, BSc (Hons) & BA (Hons) and also for institutions such as Oxford University. My academic background and qualifications enable me to offer an expert opinion on your research and campaign story.

Food-Psychologist-Quiz.png

Could A Quiz Help YOU Engage With Customer?

An expertly crafted quiz is an awesome way to attract attention to your story. Could a short quiz help your campaign?

We all love getting to know ourselves a little better. One of the best ways to engage your customers and get people talking about your campaign is to make it all about them. A quiz is a fun and simple way to attract your customer's attention. It allows you to show them which of your offers is the best fit for them in an interesting and unique way. By hiring an expert to craft a quiz in line with your campaign messages you can help more people discover what you have to offer.

christy-fergusson5.png

Media Events & Radio Days


FOOD PSYCHOLOGIST MEDIA EVENTS & RADIO DAYS

Media Events & Radio Days


FOOD PSYCHOLOGIST MEDIA EVENTS & RADIO DAYS

 
Food-Psychologist-Media-Event.png

Do You Need A Food Psychologist To Host Your Event?

There is nothing better than inviting the media to experience your brand first hand. I can help you host a media-worthy event.

One of the best ways to create brand buzz for your new menu, new dish, new product is to host an exciting media event. By inviting the press and media along to experience your restaurant or new product you are much more likely to entice them to write, praise and create a story around it. Inviting an expert along to host your event can create a talking point and more personalised experience for your attendees.

Food-Psychologist-Radio-Day.png

Are You Looking For A Food Psychologist For your Radio day?

With over 300 commercial radio stations in the UK, your customer is listening to someone. The question is; Is it you or your competitor?

Flavour mad foodies, mums obsessing over lunchboxes, nacho-loving sports fans or young sushi-loving women. Whoever you want to reach, radio gives you the opportunity to talk directly to them. It helps your brand become part of your customer's life. You can join them in their car, at work and even in their home. This is what makes radio magical. A radio day is a fantastic way to help communicate your key campaign messages with your customers. Let me help you make your radio day a success.

bicycle.png

Commission Food Psychologiy Research & Online Videos


COMMISSION FOOD PSYCHOLOGY RESEARCH & ONLINE VIDEOS

Commission Food Psychologiy Research & Online Videos


COMMISSION FOOD PSYCHOLOGY RESEARCH & ONLINE VIDEOS

Commission-Food-Psychology-Research.jpg

Could A Piece Of Media Hot Research Give Your Campaign Some Oomph?

Commissioning research and crafting your campaign around the findings, is a great way to give your story some oomph.

We live in a big, noisy world and the demand for your customer's attention is greater than ever. To successfully share your campaign message, you need to be able to hook the media’s attention and engage your customers in a way that adds value to their lives. The good news is that there is a simple way you can create valuable and interesting content that will get everyone talking. All you need to do is commission some media hot research.

Food-Psychologist-Online-Videos.png

Do You Need A Food Psychologist For Your Online Video Campaign?

The concept of primetime is gone. Although your customers are still consuming content, they want to do it on their terms.

Gone are the days when they had to plan things around their favourite TV show. They now record shows and watch them when it suits them. With so many of your customers watching videos online it makes sense that your brand should be there too, joining in on the conversation. By hiring the right professional spokesperson to present your online videos, you not only make your campaign more credible but also make your brand more likeable.

Apply-for-quote.png

SCHEDULE A CALL WITH THE FOOD PSYCHOLOGIST


SCHEDULE A CALL WITH THE FOOD PSYCHOLOGIST

SCHEDULE A CALL WITH THE FOOD PSYCHOLOGIST


SCHEDULE A CALL WITH THE FOOD PSYCHOLOGIST

Food-Psychologist-Quote.png.png
 

Want My Help With Your Campaign?

Due to the number of campaign requests I receive, I, unfortunately, cannot work with everyone. If you are interested in hiring me for your upcoming campaign, please schedule a campaign call with me.

Once you click the Schedule A Call With Christy button you will be able to schedule a 10 minute call with me.  This initial call is an opportunity for us to see if I am the right fit for the campaign and if I feel I can help you.

If we decide to go ahead, we can schedule a free Campaign Planning Session. This is an opportunity for your food branding client, yourself and I to plan my potential involvement in the campaign, how I could support it and outline the key campaign objectives. During this session we can also discuss costs. If we decide to work together on the campaign then I will create a campaign plan for outlining my services. This will detail costs, the agreed timeline and deliverables.

 

 

MY Clients

To date I have worked on over 40 food brand campaigns, here are some of the fantastic clients I have worked with.

Carrots-Flowers-Eggs.png
Just a quick note to say thanks again for yesterday – you remained enthusiastic throughout and got loads of brand mentions and website mentions in, so we’re really pleased with how it went!
— Alex Saker, Account Executive, Mischief PR